Key Initiatives
Whilst we are still at the early stages of working towards a more sustainable supply chain we have a number of initiatives already have in place globally:
Bonsucro (Better Sugar Cane Initiative)
Since 2008 The Coca-Cola Company has been working with World Wildlife Fund (WWF) and other stakeholders to establish a standard for more sustainable sugar cane growing and processing. Formerly known as the Better Sugar Cane Initiative, Bonsucro launched its production standard and certification system in November 2010. The standard is based on five principles:
- Obey the law
- Respect human rights and labour standards
- Manage input, production and processing efficiencies to enhance sustainability
- Actively manage biodiversity and ecosystem services
- Continuously improve key areas of the business
Fruit Farmers in East Africa
In January 2010, The Coca-Cola Company, non-profit organisation TechnoServe, and the Bill and Melinda Gates Foundation launched a partnership to enable over 50,000 small-scale fruit farmers in Uganda and Kenya to increase their productivity and double their incomes by 2014.
The four-year, US$11.5 million partnership aims to create new market opportunities for mango and passion fruit farmers whose fruit will be used for Coca-Cola's locally produced fruit juices.
"Partnerships like this provide farmers with the tools and resources that can help revitalize African agriculture and increase opportunities for small farmers so they build better lives for themselves and their families." Sylvia Mathews Burwell, president Global Development Program, Bill and Melinda Gates Foundation.
