Working with our customers

We take steps to make sure that our customers (restaurants, supermarkets and other retailers) market our products responsibly. Labelling on our packaged goods should be clear, consistent and visible at the point of purchase.

We are now working with customers to find useful ways of communicating nutritional information in different outlets - like, for example, in the various out-of-home settings.

We have also been working with customers like McDonald's to make sure that wider choices (such as water or juice) are included in meal deals. Also, we no longer support the sale of 64 fl. oz (about 1900ml) drink sizes in cinemas.

We are continuing to discuss these and other initiatives with our customers as part of our ongoing relationships.

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Powerade Pro

We were proud to support Team GB at the Beijing Olympics with a specially formulated version of Powerade.

Developed with the Olympic Medical Institute, Powerade Pro has a special heat and humidity formulation to maintain hydration and boost athletic performance.

We provided over 100,000 sachets of Powerade Pro for Team GB and over 10,000 athletes drank Powerade during the 16 days of the 2008 Games.

 
Refreshment & Hydration
In 2008 we added new products to our range such as ‘Glaceau vitaminwater’, to give you more choice over what you want to drink.
 
 
Refreshment & Hydration
Are you getting enough liquids ? The food standards agency recommends that we all drink at least 1.2 litres or 6-8 glasses a day to maintain fluid levels and avoid dehydration.