Working with our customers

We are now working with customers to find useful ways of communicating nutritional information in different outlets - like, for example, in the various out-of-home settings.

We have also been working with customers like McDonald's to make sure that wider choices (such as water or juice) are included in meal deals. Also, we no longer support the sale of 64 fl. oz (about 1900ml) drink sizes in cinemas.

We are continuing to discuss these and other initiatives with our customers as part of our ongoing relationships.

Responsible drinking

As the world's largest non-alcoholic drinks company, we believe that soft drinks provide a credible alternative to alcohol on a night out and can play a positive role in helping to build a responsible drinking culture in this country.

We are proud to be the only soft drinks company to have partnered with the alcoholic drinks industry's "Why let the good times go bad?" campaign for the past two years.  This is an industry-wide commitment to encourage 18-24 year olds to evaluate their drinking habits and challenge the social acceptability of drunkenness.

Designated Driver

Our pioneering annual designated driver campaign, which runs over the festive period, rewards responsible drivers by offering those who choose not to drink on a night out a 'buy one, get one free' on Coca-Cola or Diet Coke.  Now in its fourth year, the campaign was operated in partnership with the Department for Transport in 2010 and ran in over 8,000 pubs across the UK, providing over a million free drinks.