Developing our portfolio
When consumers tell us they want a wider range of drinks to choose from, we listen. As well as sparkling beverages such as Coca-Cola, diet Coke and Coke Zero, for which we're well known, we now offer many other drinks. These include Oasis still fruit drinks; the isotonic sports drink Powerade and Schweppes soft drinks.
It doesn't stop there. We're always looking for ways to improve our portfolio and add new choices.
Low and no calorie
We've continued to introduce low or no calorie varieties of our sparkling and still drinks. The number of these products in our range has increased by 36% since 2001 - and in 2010 accounted for 34 % of the total volume of drinks we sell in Great Britain.
Pack sizes
Powerade Zero
In October 2010 Coca-Cola Great Britain launched Powerade Zero, which was developed with sports specialists for use by the members of Team GB. Powerade Zero is the first sugar-free sports drink enhanced with sodium to help rehydrate the body - without adding back the calories of regular sports drinks. Powerade Zero is available in two great-tasting flavours - Berry & Tropical and Red Fruits. Meeting our other CRS objectives, Powerade Zero also contains only natural flavours and has no added preservatives.
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