Our marketing policies
To ensure our sales and marketing activities are carried out in a responsible way, we have a number of long-standing global policies about how and to whom we should market. We have taken a responsible position on this issue for many years, and continually review and improve our policies to keep them to date with our fast-changing marketing environment.
Responsible Marketing Code
Our long-standing commitment to responsible marketing means we do
not target the marketing of our drinks to children under 12 and
will use the appeal of our brands to inspire people to live
healthy, active lives. Our Responsible Marketing Charter,
launched in 2009, set out our guiding principles for our marketing.
In 2011, we strengthened our position further by updating our
Charter and developed it into an operational code for marketing
teams to use in their everyday decisions about how we market our
brands. The code covers all aspects of marketing from market
research, advertising and sampling to digital and promotional
activities. There are 5 key principles that summarise the spirit of
the code:
We will always be transparent, honest and truthful
- We will not target under-12s
- We will inspire healthy, active lifestyles
- We will promote responsible consumption through choice
- We will drive industry standardsFeedback on the Responsible Marketing Charter
We also ran a workshop for colleagues on the operational code and this was some of their feedback.
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