Our marketing policies

We have taken a responsible position on this issue for many years, and continually review and improve our policies to keep them to date with our fast-changing marketing environment.

Responsible Marketing Charter

In 2008, CCGB launched the Responsible Marketing Charter.

This guides our approach and reinforces our commitments in this area. It was developed specifically for the market in Great Britain, building on our European and global commitments.

Our Responsible Marketing Charter:

• Reinforces our longstanding responsible marketing commitments
• Maintains our longstanding principles and is explicit about what they mean in practice. We review all marketing initiatives to ensure that they comply with these principles
• Provides clarification on areas in Great Britain for which we are often challenged
• States that marketing is a force for good to address societal challenges. For example, how our brands can be used to encourage active lifestyles or recycling
• Commits us to accountable compliance with the Charter contents and continual assessment through an independent auditor

We will continue to pool advice and opinions about our approach to responsible marketing and will refresh our commitments based on feedback from parents and other stakeholders.

In partnership with the International Business Leaders Forum, we established a responsible marketing online network in May 2009. It brings together a range of marketing experts and thought leaders to discuss challenges in this area, so that we may solve any problems together.

Feedback on the Responsible Marketing Charter

This is really positive - I very much welcome this proactive move by Coca-Cola

Government adviser

I applaud the Charter process… it's very brave and unusual… Coca-Cola is obviously serious about this

Marketing academic

The Charter shows real commitment to responsible marketing

Regulator