Talking with our consumers and customers
In order to get valuable feedback, assess concerns and correct mistakes, it's important to keep talking with our consumers and customers. From labels on our drinks to special phone-lines and interactive websites, we strive to find ways to talk with all of our stakeholders all year round.
In 2010, we received 26,591 consumer contacts in Great Britain, of which 27% were product quality complaints. Other calls related to questions about product availability, sponsorship, health, nutrition and ingredients, promotions, and environment & recycling.
All consumer information from our Careline is protected in accordance with UK Data Protection law. To date we have never received a complaint about any breaches of privacy.
We also work with all of our major customers (such as shops, restaurants and other retailers) to regularly review our performance and approach. All of our customers can ask us questions or provide direct feedback on a regular basis through their main point of contact at CCE.
In 2010 CCE was once again named 'Best Branded Supplier' in The Grocer Gold Awards.
Coca-Cola.co.uk
In May 2010, we redesigned our consumer website, www.coca-cola.co.uk, to bring together several previously separate sites. Now consumers can easily find a whole range of corporate information about our business in Great Britain in one user-friendly site - with the ability to view and ask a whole range of questions about all aspects of our business and our corporate social responsibility activities.
