The Coca-Cola Company and its bottlers are among the world's top
purchasers of sugar, fruit, tea and coffee. We have a
responsibility to support and promote sustainable agriculture - not
only because it makes good business sense, but because we believe
we should do our part to preserve these resources for the
Agricultural products are ingredients in so many of our drinks
and the health of our business largely depends on the health of the
agricultural supply chain. We also know that damage to natural
resources and challenges faced by rural communities can have a huge
impact on agricultural productivity.
Globally, the areas we focus on most are oranges, sugar (in
particular sugar cane) and corn. We are working with our suppliers
to make sure that our raw materials and ingredients are used in a
sustainable way. Our global scale and long-standing working
relationships with suppliers and processors give us an influential
voice-and we are using it to help effect change.
While there is a lot of work to do to build a more sustainable
supply chain, we have a number of initiatives already in place
Bonsucro (Better Sugar Cane Initiative)
Since 2008 The Coca-Cola Company has been working with WWF and
other stakeholders to establish a standard for more sustainable
sugar cane growing and processing. Formerly known as the Better
Sugar Cane Initiative, Bonsucro launched its production standard
and certification system in November 2010. The standard is based on
Obey the law
Respect human rights and labour standards
Manage input, production and processing efficiencies to enhance
Actively manage biodiversity and ecosystem services
Continuously improve key areas of the business.
The standard evaluates more than 40 indicators on the
environmental, social and economic impacts of sugarcane production.
In June 2011, a sugar mill in São Paulo, Brazil, became the first
to be certified under Bonsucro's new standard, and our system was
the first buyer of the mill's certified sugar.
Promoting more sustainable farming globally
With partners such as WWF and United Nations
Development Programme (UNDP), we have contributed to 27
sustainable agriculture initiatives in 22 countries. The projects
we are a part of are improving livelihoods for farming families,
increasing crop yields while reducing costs and reducing