London 2012 Olympic & Paralympic Games

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has set ambitious targets to ensure the London 2012 Olympic and Paralympic Games are truly sustainable events. As a Worldwide Partner of the Olympic Movement, The Coca-Cola Company has an important role to play in helping to deliver this vision.

We want to use the inspiration and excitement of London 2012 to make a positive difference in the UK which will last long after the Games are over. Already, our involvement is proving a catalyst for our efforts to become a more sustainable business here in Britain.

We believe the importance of the Games goes beyond our operations at the venues themselves and provides a unique opportunity to encourage lasting changes in behaviour. For example, reducing packaging waste and promoting recycling are issues which are already high on our agenda in this country. So we will be using our marketing expertise to promote recycling on-the-go both at Olympic and Paralympic Games venues and through the wider community. We're really looking forward to it.

"The Olympic Games are described as the 'Greatest Show on Earth' and with a global TV audience of over 4 billion, 8 million spectators, 10,000 athletes and more than 200 countries competing, the show is now coming to London in 2012.

London is unique in the fact it is the only city in the world to host the Olympic Games three times, 1908, 1948 and now 2012 and I feel sure this truly will be a 'once in a lifetime opportunity' for all of us".

Daryl Jelinek, Coca-Cola General Manager, London Olympic and Paralympic Games 2012

Our aim is clear

"To use the power of the Olympic Games and the passion and talent of our people to accelerate our plans to create an even stronger business for years to come"

The Olympic Games is the Coca-Cola System's biggest asset. To help us leverage it successfully, we have built legacy plans in five key areas, ensuring that the business is on track to deliver its long term aims long after the Games have left town.

We are managing our entire London 2012 programme according to a British Standard for Sustainable Event Management, the BS 8901. The BS 8901 is a management system that event planners can use to ensure that every aspect of sustainability is considered. We are educating our suppliers about this standard and encouraging them to implement it. This standard is currently being adapted to create a new ISO standard (ISO 2012-1) which we will adopt in 2012.

IIn addition we are supporting London 2012 through every aspect of our sustainability plans - Live Positively and Deliver for Today, Inspire for Tomorrow.

Energy conservation and climate change

We are taking substantial measures to reduce our greenhouse gas emissions from our activities, and we are compensating for any unavoidable emissions by investing in Gold Standard carbon offset projects which establish a lasting positive social and environmental legacy. The methodology and compensation strategy has been informed by rigorous discussions with a Technical Advisory Group comprising representatives from WWF, DEFRA, Sustainable Events Ltd, Oxford University and the Sustainable Restaurant Association.

As a global company, we are committed to growing our business without increasing our carbon footprint. Every Coca-Cola cooler installed in an Olympic or Paralympic venue will be HFC-free, energy-efficient and use LED lighting. After London 2012, these will be installed in customer premises across Europe.

Coca-Cola Enterprises will run a dedicated warehouse in Dagenham to help with delivery of Coca-Cola products for the London 2012 Olympic and Paralympic Games. Known as 'Voltaic', the warehouse incorporates many environmentally friendly features, including:

• Photovoltaic roof panels to generate solar electricity
• Skylights covering 15% of the roof (against an industry norm of 10%), which reduces the need for lighting
• A ground source heat pump, which uses the earth's geothermal energy to supply heating and cooling for the offices.

We have also acquired 14 biogas trucks to deliver products to our customers in the London area during London 2012. They are powered by methane captured from a landfill site in Surrey. Each vehicle has a carbon footprint less than half that of a typical diesel truck. After the Games, these trucks will continue to be used to distribute our products, ensuring that this carbon reduction benefit lasts well beyond the Games.

Between them, the Voltaic warehouse and our low carbon trucks mean that the carbon footprint of our distribution system for London 2012 has been cut by a third.

Water Stewardship - Schweppes Abbey Well water usage

Schweppes Abbey Well is the official bottled water of the London 2012 Olympic and Paralympic Games. It is bottled at our manufacturing site at Morpeth in Northumberland, which we acquired in 2008. In 2010, its water use ratio was 1.74 litres per litre of product produced, which was some way off our then overall GB ratio of 1.36 litres per litre of product.

As a result, we set ourselves a challenge to reduce water use to 1.2 litres per litre produced by the start of London 2012. We have analysed the usage of water across the whole site, and introduced additional metering to help monitor that usage.

By identifying the main water users we were able to focus our efforts in areas that could deliver the biggest savings. As a result, in 2011 we achieved a water use ratio of 1.24 litres per litre at Morpeth, a reduction of 29%. Current performance is in line with the Olympic challenge of achieving 1.2 litres per litre of product.

Sustainable packaging and recycling - recycling joint venture

In 2011, Coca-Cola Enterprises announced a joint venture with ECO Plastics to develop the largest PET plastic recycling facility in Western Europe. The new facility, Continuum Recycling, based in Lincolnshire, will more than double reprocessing of PET plastic bottles in this country and will allow us to meet our commitment to use 25% recycled plastic in all our bottles across Europe by the end of 2012.

This marks a step change in the plastic reprocessing industry and shows Coca-Cola Enterprises' commitment to creating a low carbon, bottle-to-bottle recycling system in Great Britain.

The carbon benefit of using recycled PET (rPET) is clear. The rPET produced at the new facility will help save over 33,000 tonnes of CO2e per year, the same as removing over 15,000 cars from the road.

In addition, in September 2011 Coca-Cola Great Britain launched its PlantBottle ^® range in 500ml bottles of Coca-Cola, diet Coke and Coke Zero. Made from up to 22.5% plant-based material and up to 25% recycled PET plastic, the PlantBottle ^® range reduces our reliance on fossil fuels for plastics and are 100% recyclable. Our Coca-Cola brands will be on sale in these bottles at all Olympic venues.

Product portfolio - providing a choice at London 2012

At the 1948 Olympic Games, we offered only one drink in one size - Coca-Cola. At London 2012, we will offer the widest range of drinks we have ever offered at an Olympic and Paralympic Games. Through our internal forecasting process, and with experience of test events and other Games, we anticipate that 75% of the drinks we will sell at London 2012 (by volume) will be low or no-calorie products, water, juice or smoothies. Alongside classic Coca-Cola, we will be offering sugar-free variants Coke Zero and diet Coke and our branding in venues will reflect this. Wherever we give away samples of Coca-Cola, we will ensure a sugar-free alternative is also on offer.

Active healthy living - StreetGames

In October 2010, Coca-Cola Great Britain announced a three-year partnership with StreetGames, a national charity that helps young people in disadvantaged communities get active and participate in sports. With Coca-Cola Great Britain's funding StreetGames aims to provide better sporting experiences to over 110,000 young people by:

- Growing its network of projects creating more opportunities for young people, including launching into Scotland for the first time

- Developing a new programme of 300 neighbourhood sports festivals, reaching some 46,000 people. The festivals give young people the chance to bring their friends and try out some of the sports and activities that are typically offered at a StreetGames session

- Establishing the StreetGames Sport for Change Training Academy, allowing some 100 tutors to deliver 11 new StreetGames training courses to around 6,000 sports coaches.

- Connecting elite athletes with StreetGames projects in their local area. Athletes can also apply for a bursary funded by Coca-Cola to set up and champion initiatives that will benefit the projects in their community.

- Giving 65 StreetGames participants who use their passion for sport to spread happiness in their local communities, the once in a lifetime opportunity to carry the Olympic Flame in the London 2012 Olympic Torch Relay.

- Giving 46 StreetGames participants the chance to be fully paid up members of the Coca-Cola Showcasing and Venue Operations Crews at the London 2012 Games.

- Donating the profits from our Coca-Cola Pin Trading and London 2012 merchandising sales to StreetGames.

Coca-Cola Great Britain, together with StreetGames, aims to deliver a genuine legacy of increased grassroots sport participation that lasts well after the Games are over. A team from Brunel University are conducting a research project which aims to evaluate the effectiveness of the StreetGames 'doorstep sport' approach. Results will be available in early 2013.

Communities - London 2012 Olympic Torch Relay

We will be shining a light on the best of British youth by recognising, rewarding and inspiring young people who use their passions in areas like sport and physical activity, music and dance, the community and the environment to help make Britain Burn Brighter.

As a Presenting Partner of the Olympic Torch Relay, we will help to highlight the best of British youth, rewarding 1360 of those who have made a positive contribution to their local communities and the environment with a once in a lifetime opportunity to carry the Olympic Flame.

The criteria used for the selection process included those:

• with a passion for life and living it to the full
• who love doing things for their community and the environment
• who bring happiness to others
• who are shaping the future of our nation
• who live positively and strive to better themselves

The Olympic Flame will arrive in the UK on 18 May 2012 and will be carried the length and breadth of the country by 8,000 Torchbearers, helping to inspire everyone to get involved in the spirit of the Olympic Games. Coca-Cola will be organising a programme of high-profile music concerts in major cities along the Torch Relay route as part of the City Celebrations to mark the passing of the Olympic Flame.

We will also be engaging with people during the Olympic Torch Relay, in order to continue to spread the word about the importance of recycling. Throughout the 70 days of the Olympic Torch Relay we will be running a recycling programme, providing us with a fun opportunity to educate and inspire people to change their behaviour and recycle more often.

Workplace - Inspiring Personal Best Performance

The London 2012 Olympic and Paralympic Games are an exciting milestone for us. We are using the inspiration of the Olympic Games to focus our employees on achieving their own personal best performance at work. We have offered our employees opportunities to get involved in a range of new activities over the last year - including being a part of the Ride Across Britain (raising funds for ParalympicGB), the Gold Challenge (raising funds for charities) and the Adidas Fit for 2012 health and wellness programme.