At Coca-Cola, we are committed to using the appeal of our brands
and our scale to make a positive difference - to the planet, our
consumers and the communities we serve.
The London Organising Committee of the Olympic and Paralympic
Games (LOCOG) has set ambitious targets to ensure the London 2012
Olympic and Paralympic Games are truly sustainable events. As a
Worldwide Partner of the Olympic Movement, The Coca-Cola Company
has an important role to play in helping to deliver this
We want to use the inspiration and excitement of London 2012 to
make a positive difference in the UK which will last long after the
Games are over. Already, our involvement is proving a catalyst for
our efforts to become a more sustainable business here in
We believe the importance of the Games goes beyond our
operations at the venues themselves and provides a unique
opportunity to encourage lasting changes in behaviour. For example,
reducing packaging waste and promoting recycling are issues which
are already high on our agenda in this country. So we will be using
our marketing expertise to promote recycling on-the-go both at
Olympic and Paralympic Games venues and through the wider
community. We're really looking forward to it.
"The Olympic Games are described as the 'Greatest Show on Earth'
and with a global TV audience of over 4 billion, 8 million
spectators, 10,000 athletes and more than 200 countries competing,
the show is now coming to London in 2012.
London is unique in the fact it is the only city in the world to
host the Olympic Games three times, 1908, 1948 and now 2012 and I
feel sure this truly will be a 'once in a lifetime opportunity' for
all of us".
Daryl Jelinek, Coca-Cola General Manager, London Olympic and
Paralympic Games 2012
Our aim is clear
"To use the power of the Olympic Games and the passion and
talent of our people to accelerate our plans to create an even
stronger business for years to come"
The Olympic Games is the Coca-Cola System's biggest asset. To
help us leverage it successfully, we have built legacy plans in
five key areas, ensuring that the business is on track to deliver
its long term aims long after the Games have left town.
We are managing our entire London 2012 programme according to a
British Standard for Sustainable Event Management, the BS 8901. The
BS 8901 is a management system that event planners can use to
ensure that every aspect of sustainability is considered. We are
educating our suppliers about this standard and encouraging them to
implement it. This standard is currently being adapted to create a
new ISO standard (ISO 2012-1) which we will adopt in 2012.
IIn addition we are supporting London 2012 through every aspect
of our sustainability plans - Live Positively and Deliver for
Today, Inspire for Tomorrow.
Energy conservation and climate change
We are taking substantial measures to reduce our greenhouse gas
emissions from our activities, and we are compensating for any
unavoidable emissions by investing in Gold Standard carbon offset
projects which establish a lasting positive social and
environmental legacy. The methodology and compensation strategy has
been informed by rigorous discussions with a Technical Advisory
Group comprising representatives from WWF, DEFRA, Sustainable
Events Ltd, Oxford University and the Sustainable Restaurant
As a global company, we are committed to growing our business
without increasing our carbon footprint. Every Coca-Cola cooler
installed in an Olympic or Paralympic venue will be HFC-free,
energy-efficient and use LED lighting. After London 2012, these
will be installed in customer premises across Europe.
Coca-Cola Enterprises will run a dedicated warehouse in Dagenham
to help with delivery of Coca-Cola products for the London 2012
Olympic and Paralympic Games. Known as 'Voltaic', the warehouse
incorporates many environmentally friendly features, including:
Photovoltaic roof panels to generate solar electricity
Skylights covering 15% of the roof (against an industry norm of
10%), which reduces the need for lighting
A ground source heat pump, which uses the earth's geothermal
energy to supply heating and cooling for the offices.
We have also acquired 14 biogas trucks to deliver products to
our customers in the London area during London 2012. They are
powered by methane captured from a landfill site in Surrey. Each
vehicle has a carbon footprint less than half that of a typical
diesel truck. After the Games, these trucks will continue to be
used to distribute our products, ensuring that this carbon
reduction benefit lasts well beyond the Games.
Between them, the Voltaic warehouse and our low carbon trucks
mean that the carbon footprint of our distribution system for
London 2012 has been cut by a third.
Water Stewardship - Schweppes Abbey Well water usage
Schweppes Abbey Well is the official bottled water of the London
2012 Olympic and Paralympic Games. It is bottled at our
manufacturing site at Morpeth in Northumberland, which we acquired
in 2008. In 2010, its water use ratio was 1.74 litres per litre of
product produced, which was some way off our then overall GB ratio
of 1.36 litres per litre of product.
As a result, we set ourselves a challenge to reduce water use to
1.2 litres per litre produced by the start of London 2012. We have
analysed the usage of water across the whole site, and introduced
additional metering to help monitor that usage.
By identifying the main water users we were able to focus our
efforts in areas that could deliver the biggest savings. As a
result, in 2011 we achieved a water use ratio of 1.24 litres per
litre at Morpeth, a reduction of 29%. Current performance is in
line with the Olympic challenge of achieving 1.2 litres per litre
Sustainable packaging and recycling - recycling joint
In 2011, Coca-Cola Enterprises announced a joint venture with
ECO Plastics to develop the largest PET plastic recycling facility
in Western Europe. The new facility, Continuum Recycling, based in
Lincolnshire, will more than double reprocessing of PET plastic
bottles in this country and will allow us to meet our commitment to
use 25% recycled plastic in all our bottles across Europe by the
end of 2012.
This marks a step change in the plastic reprocessing industry
and shows Coca-Cola Enterprises' commitment to creating a low
carbon, bottle-to-bottle recycling system in Great Britain.
The carbon benefit of using recycled PET (rPET) is clear. The
rPET produced at the new facility will help save over 33,000 tonnes
of CO2e per year, the same as removing over 15,000 cars from the
In addition, in September 2011 Coca-Cola Great Britain launched
its PlantBottle ® range in 500ml bottles of Coca-Cola,
diet Coke and Coke Zero. Made from up to 22.5% plant-based material
and up to 25% recycled PET plastic, the PlantBottle ®
range reduces our reliance on fossil fuels for plastics and are
100% recyclable. Our Coca-Cola brands will be on sale in these
bottles at all Olympic venues.
Product portfolio - providing a choice at London 2012
At the 1948 Olympic Games, we offered only one drink in one size
- Coca-Cola. At London 2012, we will offer the widest range of
drinks we have ever offered at an Olympic and Paralympic Games.
Through our internal forecasting process, and with experience of
test events and other Games, we anticipate that 75% of the drinks
we will sell at London 2012 (by volume) will be low or no-calorie
products, water, juice or smoothies. Alongside classic Coca-Cola,
we will be offering sugar-free variants Coke Zero and diet Coke and
our branding in venues will reflect this. Wherever we give away
samples of Coca-Cola, we will ensure a sugar-free alternative is
also on offer.
Active healthy living - StreetGames
In October 2010, Coca-Cola Great Britain announced a three-year
partnership with StreetGames, a national charity that helps young
people in disadvantaged communities get active and participate in
sports. With Coca-Cola Great Britain's funding StreetGames aims to
provide better sporting experiences to over 110,000 young people
- Growing its network of projects creating more opportunities
for young people, including launching into Scotland for the first
- Developing a new programme of 300 neighbourhood sports
festivals, reaching some 46,000 people. The festivals give young
people the chance to bring their friends and try out some of the
sports and activities that are typically offered at a StreetGames
- Establishing the StreetGames Sport for Change Training
Academy, allowing some 100 tutors to deliver 11 new StreetGames
training courses to around 6,000 sports coaches.
- Connecting elite athletes with StreetGames projects in their
local area. Athletes can also apply for a bursary funded by
Coca-Cola to set up and champion initiatives that will benefit the
projects in their community.
- Giving 65 StreetGames participants who use their passion for
sport to spread happiness in their local communities, the once in a
lifetime opportunity to carry the Olympic Flame in the London 2012
Olympic Torch Relay.
- Giving 46 StreetGames participants the chance to be fully paid
up members of the Coca-Cola Showcasing and Venue Operations Crews
at the London 2012 Games.
- Donating the profits from our Coca-Cola Pin Trading and London
2012 merchandising sales to StreetGames.
Coca-Cola Great Britain, together with StreetGames, aims to
deliver a genuine legacy of increased grassroots sport
participation that lasts well after the Games are over. A team from
Brunel University are conducting a research project which aims to
evaluate the effectiveness of the StreetGames 'doorstep sport'
approach. Results will be available in early 2013.
Communities - London 2012 Olympic Torch Relay
We will be shining a light on the best of British youth by
recognising, rewarding and inspiring young people who use their
passions in areas like sport and physical activity, music and
dance, the community and the environment to help make Britain Burn
As a Presenting Partner of the Olympic Torch Relay, we will help
to highlight the best of British youth, rewarding 1360 of those who
have made a positive contribution to their local communities and
the environment with a once in a lifetime opportunity to carry the
The criteria used for the selection process included those:
with a passion for life and living it to the full
who love doing things for their community and the
who bring happiness to others
who are shaping the future of our nation
who live positively and strive to better themselves
The Olympic Flame will arrive in the UK on 18 May 2012 and will
be carried the length and breadth of the country by 8,000
Torchbearers, helping to inspire everyone to get involved in the
spirit of the Olympic Games. Coca-Cola will be organising a
programme of high-profile music concerts in major cities along the
Torch Relay route as part of the City Celebrations to mark the
passing of the Olympic Flame.
We will also be engaging with people during the Olympic Torch
Relay, in order to continue to spread the word about the importance
of recycling. Throughout the 70 days of the Olympic Torch Relay we
will be running a recycling programme, providing us with a fun
opportunity to educate and inspire people to change their behaviour
and recycle more often.
Workplace - Inspiring Personal Best Performance
The London 2012 Olympic and Paralympic Games are an exciting
milestone for us. We are using the inspiration of the Olympic Games
to focus our employees on achieving their own personal best
performance at work. We have offered our employees opportunities to
get involved in a range of new activities over the last year -
including being a part of the Ride Across Britain (raising funds
for ParalympicGB), the Gold Challenge (raising funds for charities)
and the Adidas Fit for 2012 health and wellness programme.
Preserving dwindling resources and helping to combat Climate Change are serious priorities. Read about the actions we’re taking to conserve water, reduce our energy use and eliminate waste.