The Coca-Cola Company 2020 Vision
To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come.
We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a sustainable "Roadmap" for winning together with our bottler partners.
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions:
- To refresh the world...
- To inspire moments of optimism and happiness...
- To create value and make a difference.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People - be a great place to work where people are inspired to be the best they can be.
Portfolio - bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners - nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet - be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit - maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity - be a highly effective, lean and fast-moving organization.
2020 Vision & Commitment
In early 2009, CCE convened an environmental summit to set out global goals for corporate responsibility. We set out a road map for achieving them by the year 2020. We call it Commitment 2020.
CCE has set out longer-term objectives as part of this commitment. These cover:
- Energy conservation/climate change - reduce the overall carbon footprint of our business operations by 15% by 2020, as compared to 2007 baseline.
- Sustainable packaging/recycling - reduce the impact of our packaging; maximise our use of renewable, reusable, and recyclable resources to recover the equivalent of 100 percent of our packaging.
- Water stewardship - establish a water sustainable operation in which we minimise our water use and have a water neutral impact on the local communities in which we operate. We'll safely return the amount of water equivalent to that used in our beverages and their production to these communities and their environment
- Product portfolio/wellbeing - provide refreshing beverages for every lifestyle and occasion, while helping consumers make informed beverage choices.
- Diverse and inclusive culture - create a culture where diversity is valued, every employee is a respected member of the team, and our workforce is a reflection of the communities in which we operate.
You can read about these commitments here.
