We said, we have, we will

We thought it would be useful to provide this at-a-glance summary of some of our main goals and results from the previous year's work, along with ambitions for the coming year.

3.0_futureChallenge_water

Water

We said

  • we’d set specific water efficiency targets.
  • we’d reduce our water use by a ratio of 1.5 litres per litre of drinks

We have

We will

  • be targeting a 20% reduction in water use by 2020 as part of the Federation House Commitment.
  • continue to reduce our water ratio towards our goal of 1:1 and continue to implement water saving strategies
3.0_futureChallenge_energy

Energy

We said

  • we’d implement energy saving strategies in order to reduce energy use
  • we’d measure the CO2 footprint of our products.
  • we’d assess the feasibility of installing at least one large-scale wind turbine at one of our manufacturing sites.
  • we’d develop a plan to fit energy-saving devices and low energy, LED lighting on cold drinks equipment.
  • we’d undertake a pilot of HFC-free refrigeration equipment.
  • would reduce emissions from transport.

We have

  • recently installed 150 energy meters at our Sidcup and Wakefield manufacturing sites - leading to a 10% reduction in energy use.
  • measured the carbon footprint of Coca-Cola, diet Coke, Coke Zero and Oasis.
  • undertaken a feasibility study for the installation of a wind turbine at our Wakefield factory.
  • an energy-saving device called EMS-55 (link to 2.2.6 Reducing Emission From Cooling) and we have been installing it in our coolers.
  • We have been working hard to bring about global changes in refrigeration technology as part of the Refrigerants Naturally partnership
  • We have worked with our haulier partners on collaborative transport planning, called Backhaul in order to plan our haulage routes more efficiently.

We will

  • aim for a 15% reduction in CO2 emissions at CCE by 2020, from a 2007 baseline - part of our Commitment 2020 goals
  • measure the carbon footprint of more of our products, using the method we’ve developed with the Carbon Trust.
  • continue to look at options for on-site energy generation.
  • continue to install energy efficient LED lights and energy management systems on our coolers and vending machines.
  • install 100,000 cold drink coolers and vending machines that use CO2 as a refrigerant by the end of 2010 - part of our 2008 global pledge to do so.
  • continue to assess the effectiveness of distribution through hybrid vehicle technology and expanded rail freight activities.
3.0_futureChallenge_packRecycle

Packaging and recycling

We said

  • we’d continue to increase the amount of waste we recycle
  • we’d work with WRAP towards achieving the aims of the Courtald Commitment to design out packaging waste growth by 2008
  • we’d introduce lightweight 330ml glass bottles.
  • we’d work towards further reducing the weight of our cans
  • we’d work with suppliers to increase the use of recycled PET in our products
  • we’d encourage consumers to recycle more.

We have

  • continued and we met our targets, with nearly 97% of waste at our manufacturing sites now recycled or recovered.
  • achieved this target; there was no growth in our packaging waste in 2008.
  • reduced the weight of the bottle in our new Ultra design - making it 20% lighter, slightly shorter and more impact-resistant. We have also reduced the weight of our 500ml PET bottles.
  • been able to produce cans that are 5% lighter. The can ‘wall’ is now the thickness of a human hair.
  • begun working with London-based, Closed Loop Recycling to recycle waste plastic bottles back into useful food packaging material.
  • launched Recycle Zone - the UK’s first on-the-go recycling scheme - in partnership with WRAP. There are 21 Recycle Zones in busy locations around the country.

We will

  • aim to make our East Kilbride manufacturing facility a zero waste to landfill site by 2011.
  • deliver absolute reductions in packaging waste by 2010. We’ll also continue to support WRAP in achieving more sustainable use of product resources.
  • base all new carbonated soft drinks glass bottles on the Ultra technology - already successfully implemented around the world.
  • continue to improve the design to save aluminium resources and reduce our environmental impact. (N.B. – had to improvise this one)
  • be sourcing recycled PET directly for use in our bottles.
  • continue to roll out Recycle Zone to 80 locations by 2011 as well as educate consumers about the value of recycling.
3.0_futureChallenge_respMarket

Responsible marketing

We said

  • we’d roll out guideline Guideline Daily Amount (GDA) labelling
  • we’d develop choice within our portfolio of products.

We have

We will

  • invest further in communications about our new GDA labelling and give information to help consumers understand nutritional content.
  • continue to listen to consumers, review our portfolio and look at opportunities to expand our offering of drinks.
3.0_futureChallenge_community

Community

We said

  • we’d support grassroots sports programmes that encourage young people to lead an active, healthy life.
  • we’d continue to provide enterprise education.

We have

We will

  • continue to develop our Active Lifestyles/Grassroots sports programme in Great Britain, with particular focus on the London 2012 Olympics.
  • open two additional Education Centres at our Sidcup and Milton Keynes sites. Our Real Business Challenge is also set to become a national educational competition with an Olympic theme.