We said, we have, we will
We thought it would be useful to provide this at-a-glance summary of some of our main goals and results from the previous year's work, along with ambitions for the coming year:
Water
We said
- we’d set specific water efficiency targets
- we’d achieve a water use ratio of 1.40 litres per litre of drinks
We have
- been one of the founding signatories of the Federation House Commitment
- achieved a water use ratio of 1.36 litres per litre of drinks, an 11.7% reduction since 2007
- carried out Source Water Vulnerability Assessments for all our sites
- raised over £17,000 for Coca-Cola Africa Foundation’s RAIN Water for Schools initiative in association with our the FIFA World Cup South Africa 2010 marketing programme in GB
We will
- be targeting a 20% reduction in water use by 2020 as part of the Federation House Commitment.
- continue to reduce our water ratio towards our goal of 1:3 by 2020 and continue to implement water saving strategies
- focus on reducing the water usage ratio at our Schweppes Abbey Well water site to 1.2 litres per litre by the start of the London 2012 Olympic and Paralympic Games, a reduction of more than 70% in non-embedded water
- complete our remaining Source Water Protection Plans in Great Britain
- complete our first rainwater harvesting projects in Wakefield
Energy
We said
- we’d implement energy saving strategies in order to reduce energy use
- we’d assess the feasibility of installing at least one large-scale wind turbine at one of our manufacturing sites
- we’d develop a plan to fit energy-saving devices and low energy, LED lighting on cold drinks equipment
- we’d undertake a pilot of HFC-free refrigeration equipment
- we'd reduce emissions from transport
We have
- installed additional energy meters at the majority of our manufacturing operations
- introduced energy improvement master plans for all manufacturing sites
- undertaken a feasibility study for the installation of a wind turbine at our Wakefield factory and at several other sites
- been installing our energy saving device, EMS-55 , in our coolers. It reduces energy consumption by up to 35% by automatically regulating the machine operation to match consumer buying patterns
- been working hard to bring about global changes in refrigeration technology as part of the ‘Refrigerants Naturally’ partnership
- worked with our haulier partners on collaborative transport planning, called Backhaul in order to plan our haulage routes more efficiently
- trialled the first dedicated biogas heavy duty goods truck in the UK logistics sector
- introduced carbon allowances for our business
We will
- aim for a 15% reduction in CO2 emissions at CCE by 2020, from a 2007 baseline – part of our Commitment 2020 goals
- continue to look for options for on-site energy generation
- continue to install energy efficient LED lights and energy management systems on our coolers and vending machines
- continue to assess the opportunities to improve our distribution fleet through use of alternative fuels & other energy saving technology
- aim to outperform our carbon allowance of 446,000 tonnes of CO2 in 2011 with progress tracked on a monthly basis
- continue to work with the Carbon Trust on carbon footprinting our products. We will also work on a leadership piece of research with the Carbon Trust to understand the value of carbon ‘GDA’ allowances
- complete the trial of the first dedicated biogas heavy goods vehicle in the UK logistics industry and introduce up to 14 new biogas vehicles to the Coca-Cola Enterprises’ fleet by the end of 2011
Packaging and recycling
We said
- we’d continue to increase the amount of waste we recycle
- we’d introduce lightweight 330ml glass bottles
- we’d work towards further reducing the weight of our cans
- we’d work with suppliers to increase the use of recycled PET in our products
- we’d encourage consumers to recycle more
We have
- continued to make good progress , with 99.9% of waste generated through manufacturing operations now recycled or recovered
- reduced the weight of the glass bottles in our Ultra design – making them 20% lighter, slightly shorter and more impact-resistant
- been able to produce cans that are 5% lighter. The can ‘wall’ is now the thickness of a human hair
- reduced the weight of our 500ml PET bottle to 21.7grammes, compared to 36 grams in 1994
- launched ‘Trace Your Coke’ – an online app to help people understand where their drink was manufactured in GB and how effective recycling the empty packaging is to cut its carbon footprint
- exceeded the planned target for the roll out of Recycle Zones – the UK’s first on-the-go recycling scheme - in partnership with WRAP. There are now 130 static and event Recycle Zones in busy locations around the country
We will
- aim to make all our manufacturing sites zero waste to landfill by end 2011
- continue to support WRAP in achieving more sustainable use of product resources
- continue to improve the design to save aluminium resources and reduce our environmental impact
- be significantly improving the way we source recycled PET directly for use in our bottles through theopening of our joint venture recycling facility with ECO Plastics in Lincolnshire, reprocessing more plastic bottles than any other factory in Europe
- ensure that all PET bottles that we serve at the London 2012 Olympic and Paralympic Games contain at least 25% recycled PET
- launch PlantBottle™ packaging in GB in 2011 containing both renewable plant-based PET material and recycled PET
Nutrition & Responsible Marketing
We said
- we’d roll out guideline Guideline Daily Amount (GDA) labelling
- we’d develop choice within our portfolio of products.
We have
- introduced GDA labelling on the front of our packaging, indicating calorie, sugar, fat, saturated fat and salt content per serving.
- introduced more low or no calorie varieties of our sparkling and non-sparkling drinks including Powerade Zero and Relentless Libertus
- reduced sugar content in some brands
- developed and updated our Responsible Marketing Charter and engaged our marketing team in understanding and abiding by itsoperational code
- joined as a partner in the Government’s Responsibility Deal
We will
- invest further in communications about our GDA labelling and give information to help consumers understand nutritional content
- continue to listen to consumers, review our portfolio and look at opportunities to expand our offering of drinks
- invest relatively more in the marketing of all our sugar-free drinks
- trial new pack sizes to test their popularity with consumers
- keep our Responsible Marketing Charter under review
- regularly update on our progress around our commitments and pledges under the Responsibility Deal
Community
We said
- we’d support grassroots sports programmes that encourage young people to lead active, healthy lives
- we’d continue to provide enterprise education
We have
- continued to support Special Olympics GB through cash, in-kind donations and employee volunteering. In 2010 Coca-Cola Enterprises also started a relationship to support Special Olympics GB for the first time
- provided over 100,000 free swims through our Schweppes Abbey Well ‘Free Schwim’ programme and trained over 120 new swimming teachers with a donation to the Swimming Trust
- launched a brand new partnership with StreetGames, the charity which helps teens in disadvantaged communities to access sport on their doorsteps
- expanded our Real Business Challenge which is set to become a national educational competition with an Olympic theme.
We will
- open two further Education Centres, one at our Sidcup site and one at our joint venture recycling facility in Lincolnshire
- evaluate all our active lifestyles programmes to look at how our company and brands can more effectively encourage people to get active
- support StreetGames’ Summer Festivals with a range of activities and programmes to make them even more fun. We will also encourage StreetGames participants to nominate 'Future Flames' to carry the Olympic Torch in 2012 and work with the charity to give them even more opportunities to leave a genuine legacy of improved participation in grassroots sport
- continue the Schweppes Abbey Well free swim programme until early 2012
