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Active Lifestyles
Physical activity plays an important role in building motivation and self-esteem for young people, not to mention helping them stay healthy. For this reason, encouraging young people to be more physically active is a central part of our overall approach.
It’s an issue we address in two ways – firstly, by supporting community-based programmes such as the ‘Minute Maid’ Schools’ Cup; and secondly, by investing in research to understand the best ways of encouraging young people to take part in physical activity.
