Marketplace
Introduction to Marketplace
“This is one of the most important areas of responsibility because responsible marketing helps consumers to make informed choices.”CUSTOMER
The average human being needs to drink between 1.5 to 2.5 litres of liquid a day to remain sufficiently hydrated. Yet we know that people do not drink enough. Independent research1 shows that many different types of drinks – including water, juice, sparkling beverages and sports drinks – all support hydration. Our wide range of products can therefore play an important role in helping people to replace the liquid they have lost during the day and to remain hydrated and refreshed.
- 36%
- of our products now contain low or no sugar.
While 36% of our products now contain no sugar or zero-added sugar, many contain sugar as a natural sweetener and others contain sugar that occurs naturally, for example in orange juice.
We recognise that we have a responsibility to help people choose the right drinks to fit their lifestyles. In this respect, the way in which we sell and market our products clearly has a role to play.
We don’t believe in restricting people’s choice or dictating what they should drink. Instead, we aim to provide a wide range of products and give people the information they need to help them make an informed choice about how and when to enjoy those products. This is central to our approach to responsible sales and marketing.
Of course, health and nutrition is a complex area and a person’s choice of soft drink is only one small part of the equation. We are committed to working with retailers, manufacturers, governments and schools, to improve the health and wellness of our consumers.
Our overall strategy on health and nutrition is comprehensive and divided into four main areas, as shown in Diagram 4.
Diagram 4: "Our strategic approach to Health & Wellness"
Please hover over each section of the diagram for further information.
- Responsible Sales & Marketing
Responsible Sales & Marketing
Continuously reviewing policies related to marketing to children and schools- Choice
Choice
Extending the portfolio to include more diet, low and no added sugar products that offer direct nutritional benefits- Informed Choice
Informed Choice
Ensuring product nutritional information is clearly and effectively communicated- Active Lifestyles
Active Lifestyles
Promoting and encouraging people to lead healthy and active lifestyles and to take part in sport and physical activity
Find out about how we have developed a wider portfolio of soft drinks, including more no and low sugar drinks, fruit juices and smaller pack sizes.
Find out how we are giving consumers the necessary information to help them make an informed choice about how and when to enjoy our products. .
Find out about our long-standing responsible sales and marketing policies and how we are adapting them to keep up to date with the fast changing marketing environment.
Encouraging young people to be more physically active is a central part of our overall approach. Find out about how we are working to support community-based programmes such as the ‘Minute Maid’ Schools’ Cup.
Find out about our work with the Union of European Beverage Associations (UNESDA) to develop industry guidelines on GDA labelling and marketing to children.
Find out about how we interact with our customers, consumers and suppliers.
Find out about the next steps we plan to take – including developments to our portfolio, and our approach to GDA labelling and marketing.
