Marketplace
During 2007 and 2008, we’ll take the following steps to ensure we’re marketing our products responsibly:
- Continue to develop our portfolio and increase choice for consumers by developing more low and no-sugar varieties and by ensuring continued availability of small pack sizes.
- Roll out Guideline Daily Amount (GDA) labelling on all of our products.
- Invest further in communications about our new GDA labelling so that consumers can use the information to make more informed choices and decisions.
- Continue to work with regulators and update and renew our marketing codes as appropriate to ensure that we can continue to demonstrate marketing and advertising self regulation.
