Welcome to the 2011/12 Corporate Responsibility &
Sustainability Report for the Coca-Cola 'system' in Great
The economic, environmental and social implications of business
are more important than ever. In a world where populations
are growing, natural resources are stressed, communities are forced
to do more with less and our consumers' expectations are rising, we
understand that sustainability is core to our business continuity
and how we create long-term value.
Corporate responsibility and sustainability are not optional
extras to make us feel good about ourselves. Nor are they marketing
ploys to differentiate ourselves from our competitors. They
are at the very heart of our business and our approach - central to
everything we do and how we operate.
Sustainable growth is about making more with less. In our
last report we shared progress on our journey towards long-term
sustainability as we worked to embed corporate responsibility and
sustainability into the heart of our business.
We are making good progress, growing our business while
achieving absolute reductions in our carbon emissions and the water
we use. We have also aligned our sustainability activities so
that we can have a sharp focus on the areas where our system can
make the greatest difference.
In this report we highlight some of the steps we are taking to
help ensure the London 2012 Olympic and Paralympic Games are truly
sustainable events. We intend to use our sponsorship of
London 2012 to make a positive difference in the UK and one that
lasts long after the Games are over.
Already our involvement in the London 2012 Olympic and
Paralympic Games is a catalyst to accelerate our efforts to become
a more sustainable business here in Great Britain. In 2011 we
invested in Continuum Recycling, a joint venture recycling facility
with ECO Plastics, which will more than double the amount of
food-grade recycled Polyethylene Terephthalate (PET) plastic
available for use in our bottles - allowing us to meet our ambition
of incorporating 25% recycled content in all our plastic bottles by
the start of the London 2012 Olympic Games.
We have a clear vision and direction with increasingly robust
systems and strategies in place to help us achieve these, but it is
a long road and we know there will always be more to do.