Identifying the key issues
We know how important it is that we continue to listen and engage with our wide range of stakeholders to ensure we remain focused on the issues that matter most.
Our stakeholders include:
- Consumers
- Customers
- Suppliers
- Government and regulators
- NGOs
- Employees
Prioritising material issues
During 2010 Coca-Cola Great Britain undertook stakeholder research among key opinion leaders and media audiences in the UK, that built upon previous research in 2009. The key findings were that health remains the top issue facing the sector, followed by environmental concerns such as water and energy use (see priority issues table). We also met with employees, customers and suppliers to discuss our goals and ways in which we can work together to improve what we do.
Through our stakeholder research we identified 15 issues (see diagram).
Following this exercise we can show which issues are most important to our stakeholders - presenting both risks and opportunities for our future. We have chosen Tiers 1, 2 and 3 as our priority issues.
These are:
- Nutrition
- Water
- Energy
- Packaging
- Marketing
- Sustainable agriculture
In this we report we have decided to focus on seven priority issues - all of the six above plus Communities, which includes information on our employees. Although Communities falls within Tier 5, we believe it's an important area where we can make a positive difference.
Visit big themes for details about each of these priorities.
