Identifying the key issues
We know how important it is that we continue to listen and engage with our wide range of stakeholders to ensure we remain focused on the issues that matter most.
Our stakeholders include:
- Consumers
- Customers
- Suppliers
- Government and regulators
- NGOs
- Employees
Prioritising material issues
During 2011 Coca-Cola Great Britain undertook stakeholder research among key opinion leaders and media audiences in the UK, which built upon previous research in 2009. The key findings were that health remains the top issue facing the sector, followed by environmental concerns such as water and energy use (see priority issues table). We also met with employees, customers and suppliers to discuss our goals and ways in which we can work together to improve what we do.
Through our stakeholder research we identified 15 issues (see diagram) but in this report we will focus on our seven priority issues. Visit Big Themes to see details of these.
