managing our responsibilities
Stakeholder Engagement
Who are our stakeholders?
Our many stakeholders include all those who are most affected by or who most affect the way we do business. This includes consumers, customers, suppliers, employees, Government & regulators, NGOs as well as the local communities in which we operate.
How do we engage our stakeholders?
We regularly engage with our main stakeholders as shown in Diagram 2.
Diagram 2
In addition, we carried out specific research in March 2007 to identify the main areas of concern for our stakeholders. This involved a series of focus groups with consumers aged 18 and over and with employees of both CCE and CCGB. It also included interviews with customers, non-governmental organisations and the media.
The research revealed a strong consensus of opinion between the different stakeholder groups and provided a clear picture of the areas of responsibility we most need to address (see Diagram 3). Our 2006 / 2007 report covers all these areas.
Diagram 3
Our stakeholder research has also helped us to refine our future strategy on social and environmental issues. On each key issue we include ‘Next Steps’ – the actions we’ll take in 2007 and 2008 to ensure that our business continues to make a positive impact.
Throughout the report we’ve also included quotes from those who took part in our research – you can find these comments at the start of each section. We have used this feedback to guide and inform our thinking.
